The DASH Clothing Boutique began in 2006 D-A-S-H in Calabasas, California. This Original DASH in LA was very popular and considered not-mainstream and chic. Due to the exploding popularity of the hit reality-TV series “Keeping Up With The Kardashians” things soon began to change. Business increased and additional Boutiques were opened. DASH Miami was opened in 2009 and more recently DASH New York opened for business in 2010. All three stores have been very popular, meaning great success in retail.
Image courtesy of joonbug.com
DASH Clothing By The Kardashian
There are several flavors of clothing by Kardashian available on the market in 2011. D-A-S-H brand, is the recognized name of the Kardashian Boutiques called DASH. The products in these physical locations (There is currently no online website to buy DASH clothing from the boutiques) are higher end makes and distinct from what is available on the internet and elsewhere.
Since 2009, the Kardashian brand has branched out into national clothing stores, both online and offline. The K-DASH line is promoted heavily on QVC by Kim Kardashian on a regular basis. This line is a QVC exclusive. DASH by Kardashian is available in the form of KDASH (QVC only) and Kardashian Kollection recently offered by Sears. Both offshoots of DASH – Kardashian Clothing are available online.